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KEF Listen Carefully series.
Allow KEF to take you on an emotional journey to places you never knew existed,
and introduce you to an impressive collection of characters who prefer
to fly under the radar - all for the love of music.
We invite you to  LISTENCAREFULLY

INDEPENDENCE:
Lauriana Mae on Owning Her Sound

Lauriana Mae may seem quiet in conversation, but give her a mic and you’ll hear a soulful, jazzy performer bringing classic sounds into the modern age. She performed for executives at Atlantic, where she clearly made a mark. “You sang for your life in there.” She got a record deal, but it was only “a part of success.” After some time, she realized she needed to move in a new direction. Lauriana has new music and projects she’s proud of, only now it’s her vision, her voice, and in her time.

KEF spends time with Lauriana Mae as she talks about her vision, her voice, and owning her own music.
KEF spends time with Greg LoPiccolo discussing redefining music creation and creation of Rock Band and Guitar Hero

GAME-CHANGING:
Greg LoPiccolo on Redefining Music Creation

Listen to the former Senior Project Director for Harmonix, Greg LoPiccolo as he shares his journey from being in a band to creating Rock Band & Guitar Hero video games, and the future of music production software. “Making pop music is not really more complicated than playing Grand Theft Auto, or Red Dead Redemption, or Fallout, or any of these kind of modern games... I have this belief that if we can create the right tool set and embed game-play into it... [people] can make music and share that music, and that would be a rewarding experience..." Greg is working hard to make music creation more accessible to music lovers with his newest endeavor, ToneStone, and we can’t wait to see the final result.

INTEGRITY:
Mastering the Indie Sound with Alan Douches

Grammy award-winning mastering engineer Alan Douches isn’t chasing a major label sound - he embraces an indie sound that competes with big labels. “We’ve gotta have the right gear...we’ve gotta have integrity.” Self-taught, he has mastered some of the most iconic indie albums over the years including Collection II by Misfits, Illinoise by Sufjan Stevens, Strawberry Jam by Animal Collective, and many more. Hear from the master of indie music mastering at West West Side Music.

KEF spends time with John Gilman discussing Pressure and Passion and sharing your music with the world.
KEF spends time with Val Shively discussing what it is like to own a warehouse with over four million records for sale.

INDIVIDUALITY:
Val Shively, R&B Records

What is it like to own a warehouse with over four million records for sale? For a music fan, it’s a dream come true. For Val Shively, it’s just another day with his “babies.” But don’t expect to browse the never-ending two-story vertical rows of musical gold: “Do Not Enter (unless you know what you want).” Val has always been unconventional, and that’s what kept his store going for 60+ years. As Val says, “Being different is very, very good.”

RESILIENCE:
John Gilman on Pressure and Passion

Sharing the music you created with the world still matters, even if you’re not on the biggest stage. But how do you get back up after a loss? “There’s this massive amount of pressure on you by people to get back. You go from up here, and you fall... To me, the greatest enemy of creativity is pressure.”

Hear from John Gilman, a songwriter, guitarist, and singer from Bayville, NJ discuss how he feels about creating music after leaving The Voice.

KEF spends time with John Gilman discussing Pressure and Passion and sharing your music with the world.
KEF spends time with Ricky Riccardi, discussing the Louis Armstrong House Museum & Archives.

INSPIRATION:
Louis Armstrong House Museum & Archives

"I've devoted 24 years of my life to his music, his legacy, and I'm not going to stop until the world feels the same way I do."

Get a rare look at the jewels within the Louis Armstrong House Museum & Archives and feel the joy still in the building that was Armstrong's original perfectly preserved home. Ricky Riccardi, Director of Research Collections, shows us what inspires him to trek four hours a day to spearhead the preservation of music. Experience exclusive video with rare voice recordings and artistry from the great Louis Armstrong.

KEF's Listen Carefully series continues February 2020
KEF's Listen Carefully series continues March 2020
KEF's Listen Carefully series continues April 2020
KEF Listen Carefully series.
Allow KEF to take you on an emotional journey to places you never knew existed, and introduce you to an impressive collection of characters who prefer to fly under the radar - all for the love of music.
We invite you to  LISTENCAREFULLY
KEF spends time with Lauriana Mae as she talks about her vision, her voice, and owning her own music.

INDEPENDENCE:
Lauriana Mae on Owning Her Sound

Lauriana Mae may seem quiet in conversation, but give her a mic and you’ll hear a soulful, jazzy performer bringing classic sounds into the modern age. She performed for executives at Atlantic, where she clearly made a mark. “You sang for your life in there.” She got a record deal, but it was only “a part of success.” After some time, she realized she needed to move in a new direction. Lauriana has new music and projects she’s proud of, only now it’s her vision, her voice, and in her time.

KEF spends time with Greg LoPiccolo discussing redefining music creation and creation of Rock Band and Guitar Hero

GAME-CHANGING:
Greg LoPiccolo on Redefining Music Creation

Listen to the former Senior Project Director for Harmonix, Greg LoPiccolo as he shares his journey from being in a band to creating Rock Band & Guitar Hero video games, and the future of music production software. “Making pop music is not really more complicated than playing Grand Theft Auto, or Red Dead Redemption, or Fallout, or any of these kind of modern games... I have this belief that if we can create the right tool set and embed game-play into it... [people] can make music and share that music, and that would be a rewarding experience..." Greg is working hard to make music creation more accessible to music lovers with his newest endeavor, ToneStone, and we can’t wait to see the final result.

KEF spends time with John Gilman discussing Pressure and Passion and sharing your music with the world.

INTEGRITY:
Mastering the Indie Sound with Alan Douches

Grammy award-winning mastering engineer Alan Douches isn’t chasing a major label sound - he embraces an indie sound that competes with big labels. “We’ve gotta have the right gear...we’ve gotta have integrity.” Self-taught, he has mastered some of the most iconic indie albums over the years including Collection II by Misfits, Illinoise by Sufjan Stevens, Strawberry Jam by Animal Collective, and many more. Hear from the master of indie music mastering at West West Side Music.

KEF spends time with Val Shivley discussing what it is like to own a warehouse with over four million records for sale.

INDIVIDUALITY:
Val Shively, R&B Records

What is it like to own a warehouse with over four million records for sale? For a music fan, it’s a dream come true. For Val Shively, it’s just another day with his “babies.” But don’t expect to browse the never-ending two-story vertical rows of musical gold: “Do Not Enter (unless you know what you want).” Val has always been unconventional, and that’s what kept his store going for 60+ years. As Val says, “Being different is very, very good.”

KEF spends time with John Gilman discussing Pressure and Passion and sharing your music with the world.

RESILIENCE:
John Gilman on Pressure and Passion

Sharing the music you created with the world still matters, even if you’re not on the biggest stage. But how do you get back up after a loss? “There’s this massive amount of pressure on you by people to get back. You go from up here, and you fall... To me, the greatest enemy of creativity is pressure.”

Hear from John Gilman, a songwriter, guitarist, and singer from Bayville, NJ discuss how he feels about creating music after leaving The Voice.

KEF spends time with Ricky Riccardi, discussing the Louis Armstrong House Museum & Archives.

INSPIRATION:
Louis Armstrong House Museum & Archives

"I've devoted 24 years of my life to his music, his legacy, and I'm not going to stop until the world feels the same way I do."

Get a rare look at the jewels within the Louis Armstrong House Museum & Archives and feel the joy still in the building that was Armstrong's original perfectly preserved home. Ricky Riccardi, Director of Research Collections, shows us what inspires him to trek four hours a day to spearhead the preservation of music. Experience exclusive video with rare voice recordings and artistry from the great Louis Armstrong.

KEF's Listen Carefully series continues February 2020.
KEF's Listen Carefully series continues March 2020.
KEF's Listen Carefully series continues April 2020.